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WHAT'SON?



KHMERBOOK SABAYSABAY

The newest addition to The
Pocket Guide Cambodia's stable of premium guide books


After the success of the first Sabay Sabay. We have now launched the second issue. Look forward to your feedback.

Target
Our readers will be Khmer male and female 20-35. The new generation of readers who are now the adventurous and afluent up and coming middle class.

Content
Our content will be a variation on what we already do in our english lanuguage books. Articles, Listings, Maps and information on where to go and what to do in Phnom Penh. Focused on entertainment, restaurants and meeting places for the youth of today.

The Plan
We plan to print quarterly as we do with our english books and start with a print run of 15,000 adding to this number as the demand increases. Readership should be at least double the print run, around 20,000 (number of individuals that read the same book). Distribution will be in key areas around town, maximizing the exposure.



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